JOB PURPOSE  To establish positioning, identify target customers, and develop marketing plans with specific objectives across mall market segments.  To assist in the execution of marketing programs from start to finish.  To analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.  To create, maintain, and conduct analytics reporting across possible platforms and extract key insights for future campaigns / marketing program developments.    DUTIES AND RESPONSIBILITIES  Analyzing marketing strategies to identify new opportunities.  Launch and implement initiated events and promos including local and international shows, mall-wide sales, family events in the quality standard of the Commercial Business Group Help achieve mall venue rent income target and marketing recoveries including sponsorship and other opportunities Handle communication and PR efforts to increase awareness of Tutuban Center initiated events and promos Assist merchants in the conceptualization of specific marketing programs to promote their brand and branch in the mall Developing consumer-oriented marketing products, events and branding strategies. Developing and launching marketing initiatives and identifying new customers. Incorporating emerging solutions and technological advancements in new products.  Monitoring key marketing metrics and developing market segmentation models. Collect and analyze consumer behavior and competitors’ data (e.g. foot /web traffic, products / offerings, activities and rankings).  Performing competitor analysis toward an increased market share.  Establishing targeted customer and industry partnership networks.  Liaising with management and operations teams.  Support the implementation of all cost savings, recoveries and sustainability projects as well as improve efficiencies in all operational areas.   OTHER DUTIES AND RESPONSIBILITIES  Participate in major department projects and take an active role in cross- functional teams to assist in driving quality improvements, processes, and initiatives.  Actively participate and communicate in the team-based work groups.  Other functions that may be necessary to the overall function.   QUALIFICATIONS A graduate of BS Business Administration- major in Marketing, Entrepreneurship, or Communication or any similar course At least 2-years work experience in marketing and events management Familiarity with graphic design and digital marketing is an advantage Must be able to work independently with minimal supervision, fast-learner, proficient in English, experience in organizing events, good communication skills, multi-tasker Willing to work on weekends A resident of Tutuban Center or nearby areas.